A Dashboard Developer Who Understands Your Marketing Data
When you hire a dashboard developer, what you actually need is someone who can read your
data, understand what the numbers mean, and build a screen that makes those numbers
accessible. I work in SEO and marketing data every day. The dashboards I build are not
generic; they are built around what your data actually contains.
A dashboard developer who does not understand the data they are connecting produces
screens that look fine but require you to explain what every number means. I track SEO
data across multiple sites, connect to the same APIs you need, and know what a healthy
trend looks like versus a data anomaly. That context goes into every build.
What I build
Private web dashboards that pull from live data sources: Google Search Console, GA4,
Google Sheets, Shopify, CRM exports, and any other structured source with an API or
a predictable export format. Each dashboard has a login, lives on your domain, and
pulls fresh data on a schedule you set during the build. No third-party software seat
fees, no shared links, no dependency on a tool I do not control.
I built and run a live private SEO dashboard on my own server. It connects to Google
Search Console and GA4, keeps 16 months of history, tracks keywords per site, and
produces branded weekly and monthly reports in PDF, Excel and CSV. An independent audit
compared its numbers against live Google data and they matched. That is the standard
I apply to every build.
How working with me goes
You send a brief: which data sources, which KPIs, who needs access, and where the
dashboard should live. I read it, ask any questions about the data, and send a written
proposal with scope and timeline. Once you approve I start on data connection. I check
in at the layout stage before building the screens, and again before handover. You do
not need to follow the build day by day. You get updates at the checkpoints that matter
and a working dashboard at the end.
After handover the dashboard runs on infrastructure I manage. The nightly data pull is
automated. If an API changes, a data source goes offline or something stops looking
right, you contact me and I fix it. I do not hand over a codebase and leave.
What the client provides
1.Access to each data source: API tokens, sheet access, or export files.
2.The KPIs and metrics the dashboard should show.
3.Logo and brand colours for the dashboard and any report templates.
Proof
I built and run a live private SEO dashboard on my own server with no monthly software
fee. It pulls from the Google Search Console and GA4 APIs every night, stores the
history in its own database, and produces branded reports in PDF, Excel and CSV. The
numbers it reports were independently checked against live Google data, and they matched.
I did not outsource this build. I wrote it, I host it, I maintain it. That is the same
work I do for clients.
Private web dashboards that pull from live data sources: Google Search Console, GA4, Google Sheets, Shopify, CRM exports, and similar structured data. The output is a login-protected screen on your domain, updated on a daily or nightly schedule, with no monthly software subscription required. I also build the automated report exports that go with them: PDF, Excel and CSV.
Both. Agencies typically need a multi-client dashboard with per-client logins and branded report templates, which I have built on my own infrastructure. Businesses typically need one dashboard covering their key data sources, with a login for the team members who need it. The scope is different but the build process is the same.
The nightly data pull is automated and runs without manual input. If an API changes or a data source needs reconnecting I fix it. If you want to add a new data source or a new page to the dashboard after launch, that is a scoped piece of work we agree on separately. I do not disappear after delivery; the dashboard I build continues to run on infrastructure I manage.
It starts with a brief covering your data sources, KPIs, who needs access, and where the dashboard will be hosted. I send a written proposal with scope and timeline. Once approved I connect the data sources, build the screens, and run a review before handover. From your side the main work is sharing data access at the start and signing off on the finished build at the end.
An agency adds account management, project management and a markup on the actual build work. I do the build directly, which removes those layers. You deal with the person writing the code, not a project manager relaying messages to someone else. The scope is clear before the project starts, and the quote reflects the work, not the overhead.
No. The dashboard is a private web page with a login. You open a browser, sign in, and see your data. The build, the server setup, the data connections and the nightly pulls are all handled on my side. If something stops working you tell me and I fix it. Your involvement is reading the data and using the reports.
Dashboard Developer for Hire
Your data, built properly, on your domain.
Private login, live data, no software subscription. Built by someone who uses the same data every day.