Author

Farman Rind

SEO and GEO Consultant

Farman Rind, SEO and GEO Consultant

About

Who I am.

I'm an SEO and GEO Consultant with 7+ years of experience and a track record across 70+ websites spanning SaaS, eCommerce, healthcare, real estate, education, and professional services. I combine proven SEO fundamentals with GEO strategies that position businesses where AI engines find and cite authoritative sources.
I worked directly with LiveLink AI, a Google-backed startup, delivering measurable SEO and GEO growth when most consultants hadn't yet engaged with a generative engine. LLM referral sessions grew by 111% over four months. That campaign is documented in full here.
I work with a limited number of clients each quarter. No account managers, no handoffs — I own the entire campaign from strategy to execution.
X / Twitter @FarmanRindSEO →
Languages Urdu, English

Experience

Employment history.

Oct 2025 – Feb 2026

SEO & GEO Manager

LiveLink AI — Remote, United Kingdom

  • Led SEO, GEO, and CRO strategies across search engines and AI platforms.
  • Increased LLM referral sessions by 111% (584 to 1,232) in four months through targeted GEO optimization and content restructuring.
  • Optimized content for generative-AI indexing using structured formats and semantic enrichment.

Jan 2024 – Jan 2026

SEO Manager

Pearl Lemon Group — London, United Kingdom

  • Led SEO strategy and implementation for 70+ websites spanning legal, catering, PR, and event management sectors.
  • Worked on GEO-focused projects targeting visibility on ChatGPT, Perplexity, Gemini, and Claude.
  • Increased lead generation for a catering website from zero to five qualified inquiries per day.
  • Developed monthly reporting frameworks linking search KPIs to qualified lead outcomes and revenue impact.
  • Mentored junior SEO staff on audit protocols and campaign structuring.

May 2021 – Sep 2024

SEO Specialist

Icreativez Technologies — Karachi, Pakistan

  • Delivered technical SEO improvements and content strategy for B2B SaaS, education, and healthcare clients.
  • Increased organic traffic by 40% for a SaaS client through improved site structure, content plans, and crawl path optimization.
  • Partnered with internal SEM specialists to share keyword insights and identify content gaps in PPC landing pages.

Education

Academic background.

Jan 2022 – present

Bachelor of Science, Information Technology

University of Sindh — Dadu, Pakistan

Focused on web technologies, databases, networking, and software fundamentals.

Certifications

Professional certificates.

Introduction to Google SEO University of California, Davis
Advanced Search Engine Optimization University of California, Davis
Optimizing a Website for Google Search University of California, Davis
Responsive Web Design University of London
Responsive Website Basics: Code with HTML, CSS, and JavaScript University of London
AI SEO Specialist Dabudai

Limited availability

Work directly with
the consultant.

I work with a limited number of clients each quarter. If you're serious about search visibility, let's talk.