DASHBOARD BUILDING

An Ecommerce Dashboard That Shows Where Buyers Come From

Store sales data and website traffic data answer different questions. Combined on the same screen, they answer the one that matters: which pages and channels bring buyers, not just visitors. An ecommerce dashboard I build joins your Shopify or WooCommerce data with Google Search Console and GA4 so you can read that connection every morning.

An ecommerce dashboard fixes the context problem. Revenue is in Shopify. Traffic is in GA4. Search performance is in Google Search Console. None of those tools shows how the three relate to each other. This build puts all three on one private screen, refreshed every night, so the picture is complete before your first decision of the day.

New service line

Ecommerce dashboards are a new service line. I have not built one for a paying client yet. I offer a free sample build using your own store and Google data before any money changes hands. You see the finished screen with your actual numbers, then decide.

Store data and traffic data on the same screen

The top section of the retail dashboard shows today's revenue, order count and average order value as summary cards. The product section below shows top sellers by revenue and by order count for the current period. The traffic section sits alongside and shows organic clicks from Search Console, sessions from GA4 and the top landing pages that are contributing to both traffic and purchases.
Most store owners check these numbers in separate tools and build the connection in their head. The ecommerce dashboard removes that step: the relationship between a landing page's organic traffic and the orders that followed it is visible on one screen without opening anything else.

What the client provides

  1. 1. Shopify custom app token or WooCommerce API key with read access to orders and products.
  2. 2. Google Search Console and GA4 viewer access for the store domain.
  3. 3. Who needs a login and what each person should be able to see.
  4. 4. Logo, brand colours, and hosting preference.

All Dashboard Services

View the full range of private dashboard builds, grouped by type.

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Shopify Dashboard

Daily sales, top products and search traffic on one private screen built from your Shopify store.

See the Shopify build →

Small Business Dashboard

Sales, leads and traffic together on one screen, built from data you already have. No new subscription.

See the small business build →

Free Sample Build

Provide read access. I'll build the screen.

Store API access and Google viewer access are enough to get started. I build a working ecommerce dashboard screen from your data before you commit to anything.

FAQ

Ecommerce dashboard questions.

An ecommerce dashboard shows store sales data alongside the traffic that drove it. Revenue, order count, top products and average order value come from your Shopify or WooCommerce store via the API. Sessions, channel breakdown and landing page performance come from GA4. Search clicks and impressions come from Google Search Console. Putting these three together on one screen makes it possible to see which landing pages bring buyers rather than browsers, and which traffic channels are contributing to revenue.
Yes. WooCommerce stores expose order and product data via the WooCommerce REST API, which works the same way as the Shopify Admin API for this purpose. You generate an API key in your WooCommerce settings with read access, and the dashboard connects from there. The data available is similar: orders, revenue, top products and customer type. If your store runs on a platform other than Shopify or WooCommerce, let me know in the brief and I will confirm whether a connector is feasible.
The dashboard can show which landing pages receive the most organic clicks from Google Search Console, and from GA4 you can see which of those pages produce sessions that lead to purchases (if GA4 ecommerce events are set up on your store). The connection between a specific organic keyword and a specific sale is not available directly from these APIs, but the landing page view gives a close enough picture for most merchandising and SEO decisions.
For basic traffic data, no special setup is needed: GA4 with a standard page view tag is enough for sessions, channels and landing pages. For purchase events, your store needs GA4 ecommerce tracking set up, which fires a purchase event with item and revenue data when an order completes. Shopify has a built-in GA4 integration that handles this. WooCommerce requires a plugin or a manual implementation. I confirm which events are available in your GA4 during the brief.
Ecommerce dashboards are a new service line. To give you a concrete look at the output before you commit, I offer a free sample build using your own store and Google data. You provide read-only access to your store API and your Google properties, and I build a working screen from your actual data. You see the result before deciding whether to proceed.
Shopify analytics shows store data only. GA4 shows traffic only. Neither shows both at once, and neither keeps long-term history in a queryable database. The ecommerce dashboard puts both on the same screen and stores the data so trend comparisons across longer periods are always available. It is also behind a private login, so team members who do not have Shopify admin or Google Analytics access can still see the data they need.

Ecommerce Dashboard

Store sales and site traffic.
Same screen, every morning.

Shopify or WooCommerce plus Google data. Free sample build from your own store.

Request Free Sample → All Dashboard Services